About Franklin Luke

Forged by Service. Built for Legacy.

Marine. Chiropractor. Franchise operator. Business broker. Executive coach. Every chapter was preparation for this mission — helping owner-operators build businesses that outlast them.

20+

Years in Entrepreneurship

2,900+

Clients Served

25+

Franchise Brands Represented

90+

Network Professionals Worldwide

Franklin F Luke Jr — Accredited Senior Business Broker & Exit-Ready Coach

Accredited Sr. Broker

Franklin F Luke Jr.

Exit-Ready Coach · Business Broker · Marine Veteran

Marine Sergeant turned Accredited Senior Business Broker with 20+ years of entrepreneurial experience spanning healthcare, franchise operations, and executive coaching. Founder of the Exit-Ready Entrepreneur™ Program.

U.S. Marine CorpsDr. of ChiropracticEmory Exec CoachIBBA Broker

The Mission Behind the Method

I spent five years as a U.S. Marine Sergeant. The Corps didn't just teach me discipline — it showed me what happens when systems fail and people aren't prepared. That lesson has shaped everything I've built since.

After earning my Doctorate of Chiropractic cum laude from Cleveland Chiropractic College, I founded River City Chiropractic Wellness in 2006. Over twelve years I served more than 2,900 clients — and made every mistake a founder-dependent business can make. The practice ran on me. When I stepped back, the cracks showed immediately.

That experience led me to franchise ownership — Hotworx and Eat the Frog Fitness — where I learned the operational rigor that franchises demand: site selection, staff management, CRM systems, marketing, and payroll at scale. I saw firsthand what a transferable, sellable business actually looks like when it's built right.

Today, as an Accredited Senior Business Broker and Executive Coach, I witness failed exits every week. Businesses that can't sell because they're too dependent on the owner. Operators who waited too long to build systems. Entrepreneurs who confused revenue with value.

The Exit-Ready Entrepreneur™ Program exists to close that gap — before you ever need a broker.

The Philosophy

  • 1Discipline creates freedom.
  • 2Ownership creates options.
  • 3Selling creates legacy.

Credentials

  • U.S. Marine Corps Sergeant (1993–1998)
  • Doctor of Chiropractic, Cleveland Chiropractic College — cum laude (2006)
  • Executive Coaching Diploma, Emory University (2023)
  • Accredited Senior Business Broker, FastStart (2025)
  • Founder, River City Chiropractic Wellness (2006–2018)
  • Franchise Operator — Hotworx & Eat the Frog Fitness (2019–2022)

Career Timeline

'93

1993–1998

U.S. Marine Corps

Sergeant — Leadership, discipline, and mission-driven execution forged under pressure.

'06

2006

Doctor of Chiropractic

Cleveland Chiropractic College, cum laude. Founded River City Chiropractic Wellness, serving 2,900+ clients over 12 years.

''

2019–2022

Franchise Operator

Investor and operator in Hotworx and Eat the Frog Fitness — hands-on experience in site selection, staffing, marketing, CRM, and payroll.

'23

2023

Executive Coaching Diploma

Emory University — Formal training in organizational leadership and executive performance coaching.

'25

2025

Accredited Senior Business Broker

Completed FastStart broker training (Accredited) — licensed to represent business acquisitions, valuation, and exit transactions.

Part of a Global Network

Franklin is part of Success Franchise Advisors — a network of 90+ franchise professionals operating across the U.S., Canada, South America, Australia, New Zealand, and the UK. Sister company Franchise My Business Network supports business owners looking to franchise their own operations.

Visit Success Franchise Advisors

Ready to Take the Next Step?

View Active Listings

Browse confidential business opportunities across health, wellness, construction, and more — represented by Franklin F Luke Jr. PLLC.

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Sign NDA & Access Financials

Full due diligence packages — 3 years P&L, tax returns, and seller disclosures — are released after NDA execution.

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